Tips to Attract More Visitors to Your Indoor Play Centre
1. Strengthening the First Impression
The first impression left on visitors is crucial for an Indoor Play Centre, as it determines whether they are willing to enter your Indoor Play Centre and begin their play experience. As a result, choosing the theme and equipment for the Indoor Play Centre requires significant thought.
Theme Selection
Indoor Play Centres can choose from a wide variety of themes, such as jungle, ocean, candy, circus, pirate ship, space, ninja, and more. You can even customize a theme that has never been seen before, according to your preference. Of course, before choosing a playground theme, you should conduct thorough research and consider which theme your target audience would prefer.
Equipment Selection
Once you have settled on a theme, you can then purchase equipment that is suitable for your chosen theme. For example, if you opt for a jungle-themed Indoor Play Centre, you should consider buying corresponding elements such as leaf decorations, animal figures, etc., to emphasize the theme of your Indoor Play Centre.
It's also critical to select equipment that is age-appropriate for the visitor of your indoor play centre. Failing to do so might result in players losing interest due to the simplicity of the games or not being able to participate, or even getting injured, due to their difficulty. Younger children should have simpler and softer equipment, while older kids can handle more challenging play equipment.
Don’t forget to regularly update and upgrade your equipment. If the play equipment in the Indoor Play Centre remains the same for too long, it could become uninteresting for the visitors, significantly reducing the visitor retention rate. Regular updates and upgrades can ensure that your visitors are more likely to return.
2.Adding convenient facilities
Besides the basic play area, additional convenient facilities are a necessary supplement to enhance visitors' experience. For instance, having clean restrooms, waiting and rest areas, tables and chairs, trash bins, and other facilities can provide a more comfortable experience for your visitors. After all, when little players come to an Indoor Play Centre, they often spend several hours at a time. If you can't provide a comfortable environment for waiting parents, they might be less inclined to frequently bring their children to your venue.
3.Safety
Safety is a crucial issue that Indoor Play Centre owners must consider. So, how can safety be ensured within an Indoor Play Centre? Here are some measures to consider:
Establishing Indoor Play Centre Rules
Formulating rules for the Indoor Play Centre is essential. Adhering to these rules allows players to enjoy themselves in a safe and reliable environment, avoiding unnecessary chaos due to a lack of order. For example, clearly distinguishing between leisure areas and play areas, and prohibiting food and drinks in the play areas. These items could spill on the floor or hide in corners, not only making them difficult to clean but also potentially causing hygiene and slipping hazards.
Ensuring Equipment Meets Safety Standards
Ensure that your play equipment meets indoor playground safety standards and is installed correctly under the guidance of professionals. Before opening, it is necessary to conduct inspections and tests on each piece of equipment.
Prominent Passage Signage
The entrances, exits, toilets, and rest areas of the Indoor Play Centre should be marked to handle emergencies efficiently.
Emergency Measures
Your team should have professional emergency knowledge to guide customers in the Indoor Play Centre during critical moments for an emergency evacuation. Additionally, the Indoor Play Centre should be equipped with professional emergency equipment, such as fire extinguishers, gas masks, water pipes, etc.
4.Quality Service
Well-trained Professional Team
The service provided by an Indoor Play Centre is an aspect that leaves a lasting impression on visitors. Your team members need to be sufficiently professional in their roles, understand how machines operate, know how to manage cashier duties, and guide the correct use of play equipment. These are all fundamental aspects of team training.
Friendly and Attentive Service
Often, poor service leads to visitors voicing their dissatisfaction online, which can significantly impact the reputation of your Indoor Play Centre and have serious negative consequences. Conversely, if your team provides friendly and attentive service, it can also create a positive promotional effect. Visitors might be more inclined to choose your Indoor Play Centre when deciding on a place to play.
5.Regular Promotional Events
Discount Days
Designate a specific day as a discount day at your Indoor Play Centre, such as during holidays or weekends. Use discounted ticket prices to stimulate spending and bring more foot traffic to your Indoor Play Centre.
Birthday Sets
In addition to reducing ticket prices, you can also offer specific birthday sets. For example, if a visitor happens to have a birthday on that day, they could receive complimentary toys, food, etc., with their ticket purchase. This attracts more birthday visitors to your venue.
Loyalty Programs
To retain your existing customers, implementing a loyalty program is a great idea. Utilize existing customers to refer new ones. When new customers make a purchase, offer rewards to the referring customers, such as discount vouchers, to increase the retention rate of your customer base.
6.Marketing
The key to marketing is building your brand's recognition. When visitors associate your logo or name with your Indoor Play Centre, that's successful marketing. Marketing can be divided into online and offline methods:
Online methods can include creating a website for your Indoor Play Centre, adding ticketing services, event reminders, holiday greetings, etc. You can also establish social media accounts to post videos of visitors playing in your Indoor Play Centre and daily work updates from your staff. Operating across multiple platforms can continuously expand your venue's recognition on the internet.
Offline methods include flyers, posters, etc., to promote your Indoor Play Centre through direct contact with visitors. If your Indoor Play Centre is in its early stages, consider hosting a grand opening ceremony, placing advertisements or news releases, and inviting local visitors to join the opening event.
7.Party Activities and Theme Days
Festive Theme Decorations
For major holidays like Christmas and Halloween, many visitors plan outings. You can leverage the popularity of these holidays to decorate your Indoor Play Centre. For example, during Christmas, you could place Christmas trees around the venue, hang Christmas decorations, and have staff dressed as Santa Claus interact with the children, creating an unforgettable holiday experience for visitors.
Offering Party Services
Party services are another way to attract more visitors. For parents, a one-stop queueing service solves the hassle of organizing children's birthday parties. Indoor Play Centres can handle everything from arranging the venue to preparing food and organizing games, solving a range of challenges; for children, spending their birthday with more friends in a fun and exciting place can enhance their affection for the Indoor Play Centre, making them more likely to recommend it to other friends to visit.
8.Maintain Cleanliness and Maintenance
The hygiene of an Indoor Play Centre is a concern for many visitors. The structures in Indoor Play Centres are usually complex, with some corners potentially accumulating dirt. After all, no one would want to play in an unclean environment. Therefore, as an owner of an Indoor Play Centre, it's crucial to focus on maintaining cleanliness. Regularly scheduled cleaning and disinfection of the entire environment are essential, which includes not only the floors and walls of the venue but also the surfaces of the equipment. Different equipment may require different cleaning methods. For example, a ball pit might need a specialized plastic ball-cleaning machine. When purchasing an ocean ball pit, consider also acquiring an ocean ball cleaning machine for easier maintenance.
The maintenance and regular inspection of the equipment should not be overlooked. A play center that is not regularly maintained may develop safety hazards. Be sure to schedule regular checks and maintenance, such as ensuring the stability of frame connections, checking for loose screws, inspecting for rust on metal materials, examining for damages on trampoline surfaces, etc. It's advisable to record each maintenance and inspection session in a checklist for easier organization and review later on.
9.Consulting experts
Apart from the above-mentioned points, the most important thing is of course to consult an expert. Dreamland Playground has many years of experience in the indoor playground equipment field and has a deep understanding of how to attract more customers. Not only can we help you build the Indoor Play Center you have in mind, but we can also assist you in upgrading your existing Indoor Play Centre, and with our help, your indoor playground business will thrive.
