6 Ways to Market a Commercial Indoor Play Equipment

There are various obstacles to overcome while putting up commercial indoor play equipment. We definitely agree! From choosing the ideal location to finding a reputable manufacturer. These are some things that need adequate consideration. 

Those mentioned are challenges that mostly come first but the real-life challenge is how to efficiently market commercial indoor play equipment in the entirety of the business.

If you are considering a commercial indoor play equipment business to start, or probably an existing owner of one, this article is for you.

Hire a Professional Marketing Personnel

This should be one of the utmost considerations in your commercial indoor play equipment. 

A strong marketing team should be composed of members who are responsible for bringing up functional marketing strategies and creating promotional activities that will help in boosting the indoor play equipment business.

That personnel should be highly creative and fun and should be good at working along with you or even with the team. He or she should radiate a positive personality and brilliant thoughts.

Your commercial indoor play equipment business could be small or big. No matter the size, your marketing personnel’s ways and ideas will be one of the factors that will dictate the success or the loss of your pursuit.

As a commercial indoor play equipment owner, it is your core responsibility to choose your people. Be keen and smart in this crucial process. 

Make Use of Digital Marketing

As today's generation made digital technology accessible to all, use it as a tool. Digital Marketing has several types that are considered a very powerful and impactful instrument that creates opportunities resulting in a good business.

There are several types of Digital Marketing that you may want to inject as a new marketing strategy into your commercial indoor play equipment business plan.

Social Media Marketing (SMM)

Kids, young adults, and adults are utilizing social media in their day-to-day living making it a perfect avenue to market a certain product.

More and more customers visit social media giants such as Facebook, Instagram, Tiktok, and Youtube to easily search for a product they need or even want and then eventually purchase them in the simplest way possible.

Because of its very accessible feature, social media can easily target audiences and potential customers with just simple clicks without so much effort.

Having a Social Media Manager that will manage and analyze your posts about your playground business is a very essential marketing strategy in today's generation.

Search Engine Optimization (SEO)

SEO is one of the most common types of digital marketing whose primary goal is to boost engine traffic and get a higher rank for Google search results.

This strategy in marketing your commercial indoor playground needs someone who is knowledgeable about the techniques and algorithms that Google has.

SEO specialists may work on keyword targeting, structuring good links, and content indexing for your line of business. Blog posts and even podcasts can be used for this.

Email Marketing

Email marketing as one of the oldest types of digital marketing is also a good strategy to advertise and promote your commercial indoor play equipment business.

This strategy literally uses email sending to reach out to all of your prospects and even existing clients. It utilizes several tools in order to have a more organized manner.

As an owner of a commercial indoor playground, you may want to start scraping email addresses and sending them information and possible promotions inside your facility.

Mobile Marketing

Mobile marketing is the new booming component of digital marketing. With the fact that a lot of individuals utilize mobile phones in their everyday lives, this is a brilliant and great way to meet your target customers halfway. 

As for your commercial indoor play equipment, this marketing tool offers so many possibilities and benefits. One good example of mobile marketing is SMS and MMS messaging. 

Compared to print or television advertisements, this sort of promotion is less expensive and, clearly, doesn't require as much technical expertise as email marketing.

Other types of mobile marketing are in-game advertisements, QR codes and many more. 

As time continues to move further, more individuals are expected to utilize mobile phones as a key necessity. You better grab this opportunity and start marketing your indoor play equipment through mobile marketing strategies. 

Press and Radio Advertising

Aside from social media that uses digital technology for access, another good way to promote and market your commercial indoor play equipment is through local press and radio advertising. 

Most of the time, these types of promotions are done to let the public including your target market know your business and your existence and could possibly avail of the services you offer.  

Press advertising could be in any form such as brochures, newspapers, and magazines. These are tangible materials that can be kept by your target market for future reference. 

Press advertisements may include the company's logo, general business license, location, contact person, and services offered including the different interactive games inside the commercial indoor play equipment.

On the other hand, radio advertising is done on air. This typically takes place during commercial segments on AM, FM, online or satellite radio. 

This kind of publicity is still highly utilized by different business owners because it promotes awareness to customers. 

Spot Your Unique Selling Proposition

Making an effective promotion and marketing strategy involves determining your unique selling proposition or unique selling point.

USP is a unique statement or a slogan that embodies your product’s service that gets the attention of your target customer. That statement should be strong and will make you stand out from the rest of the competition. 

A unique Selling Proposition is your branding that sets you apart from others and helps you position yourself in the market. 

As for your commercial indoor playground equipment, putting up and identifying a strong USP will help your customers remember your play equipment by just merely reading.

For your indoor play equipment, think of a USP which differentiates you from others and that gives an impact on your customers. 

Be true, be bold, be unique!

Take Advantage of the Word of Mouth

Unlike advertising media, this kind of marketing strategy has no advertising costs or operating costs. This will be dependent on your play equipment, possibly your location, the services you offer, the treatment you give to your customers, and the overall experience they get.

This customer might be a parent, an adult, or children who visit your play area. These following folks will most likely tell and share with others their experiences, which could be positive or negative. That information might help you market your commercial indoor play equipment or maybe the opposite.

Word of mouth is one of the many factors that need to be considered in a children's indoor playground business because it is reviewed to be one of the most powerful and effective ways of promoting.

An open secret to positively utilize and be benefited through this strategy is to give the utmost customer service to all your guests making sure you exceed all their expectations.

In that way, they might share their positive experience with others which may result in getting one or more additional customers for you in the future.

Give Promotional Discounts

Who doesn't enjoy discounts? Consumers love discounts. They always aim to avail a good product or service in the least amount possible. Discounts drew the attention of the public that opted to call for more customers. Your commercial indoor play equipment is no different.

Try to observe a department store. A section that offers a lot of discounts tends to have masses compared to areas that don't offer the same.

Holiday discounts, loyalty discounts, and birthday package discounts are just some you might want to offer to your target market. 

For your existing customers, you might want to offer VIP cards that will entitle them to perks and privileges compared to common customers. This kind of strategy promotes trust and loyalty to your existing customers. 

These simple treats and acts of generosity towards your customers may give a huge impact on them that might trigger a strong bond of loyalty and trust.

Conclusion

There are numerous ways to market commercial indoor play equipment. The above mentioned ways are for us the best which you may inject into your future play business and even into the existing ones if you happen to have one at the moment. 

With the existing strong competition in the marketplace, it is necessary to build efficient strategies to stand out and make customers rally for you. 

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If you happen to be determined on venturing into a playground business after learning the ways to market it, Dreamland Playground can be your best partner. Dream now with Dreamland!